Even in uncertain times, we can't stop being creative, for LBBOnline.com writes VMLY&R Poland's Pawel Loedl.
Not long ago, I was fortunate enough to attend a conference at SXSW. From the few sessions that drew my attention, I especially remember one called 'Wombats and Wood Ducks: CIA’s Secrets to Creative Problem Solving'. At the time, it was interesting and odd - how could these very serious people chasing bad guys know more about creativity than us advertising folk?
Pawel Loedl, chief strategy officer, VMLY&R Poland