Poland has been gaining traction on the map in advertising and design– there are some prolific agencies who have been creating some seriously cool ad campaigns. The One Club asked four professional creatives in that part of the world to tell them about the Polish advertising scene. One of them is Dawid Szczepaniak, executive creative director & partner, VMLY&R Poland.
As you may know Polish is one of the most complex and complicated languages in the world. Its richness and complexity allows copywriters to play with words, the sound of words, and double or triple meanings of words at a scale that is not possible in most of the other languages.
Dawid Szczepaniak, executive creative director & partner, VMLY&R Poland