A new global situation has inevitably caused a revolution in consumers’ approach to online shopping. Many brands have noticed an increase in sales, varying from a dozen to even several hundred percent. Consumers who have just discovered online shopping tend to stay with it for a long time, even forever.
Consumers who have only shopped online occasionally, especially in e-groceries, will discover the benefits of a new way of shopping and hopefully will continue to use it.
A brand manager’s expectation will increase in order to keep e-commerce under constant brand communication.
Change in consumer behavior
We will permanently keep reserves of products with a long expiry date at our homes such as detergent and hygiene products.
Social distancing, as well as individual self-care awareness, will cause everything that can be moved online to be transferred and developed there.
Strategy for online shops
The key investments in new features supporting qualitative forms of offer presentation: content, visuals, and interactive.
Together, shops and brands must concentrate on building a qualitative consumer database, personalized communication, and valuable loyalty programs. This kind of cooperation will bring mutual benefits in a short time.
Head of PR & Communications VMLY&R Poland