Modern rap videos are so full of luxurious visuals that at times, it seems ridiculous. So it’s no surprise that someone felt it deserves some good old mocking. In his brand new video, one of the most respected and best-known Polish rappers, Sokół (Eng. Falcon), makes fun of modern trends by taking it to the next level. The video not only went viral in Poland (more than 13 million views in two weeks and still counting), but it gained popularity in other European countries, like the United Kingdom, the Netherlands and Germany. Once you see it, you will definitely know why.
We wanted to pay tribute to and at the same time mock the modern rap lifestyle that is seen in music videos. That’s why we went for outstanding visuals and added our humorous local flavour.
Szymon Pawlik, the video’s director
head of PR & communications at VMLY&R Poland