COVID-19 transformed our lives in recent months. Influencers are seeing an increase in engagement on their social media profiles, but at the same time, many companies restrict their marketing budgets and put advertising activities on hold. Many are asking the question, how will social media landscape change in 2020? The indaHash interviewed industry experts. One of them is Olga Stachowicz, Influencer Lead at VMLY&R.
The Internet is currently the main communication tool in almost every area of life. People still want to learn about new products, trends, watch entertainment content or simply engage with influencers on their channels. The trick is to tailor the brand's message to the current situation. It should still be honest and authentic - but adapted to the existing circumstances.
Olga Stachowicz, Influencer Lead at VMLY&R
head of PR & communications VMLY&R Poland